She is most famous for her role as dowdy Betty Suarez in U.S. TV show Ugly Betty.

But America Ferrera today showed she has once and for all said goodbye to her on-screen alter ego as she arrived at the opening night of the Edinburgh Film Festival wearing a chic, form-fitting black dress.
With no sign of Betty’s infamous braces or glasses, Ferrera looked every inch the Hollywood starlet in the asymetrical one-shouldered Alice and Olivia number, which she teamed with snake-print heels.

Betty who? America Ferrera says goodbye to her on-screen alter ego once and for all as she arrives at the Edinburgh Film Festival 2010 wearing an asymetric one-shouldered black dress and snake print heels.

Kate Beckinsale sparkles in a Gucci Premiere gown and Chopard earrings, then goes dark in Nina Ricci, and finally sweet in a soft Temperley dress and Chopard jewelry.

Evangeline Lilly is all smiles in a playful Emilio Pucci dress and dressed to impress in a Valentino gown at the The Princess of Montpensier premiere.

Elizabeth Banks goes funky in an embroidered Atelier Versace dress, yet sweet in a printed strapless side slit dress.

Naomi Campbell in a golden Roberto Cavalli dress, in a black Givenchy gown, and a feathered L’Wren Scott dress.

Kristin Scott-Thomas is picture perfect in both Lanvin dresses.

Naomi Watts goes classic in a Roland Mouret dress and looks heavenly in a strapless Gucci Premiere gown at the You Will Meet a Tall Dark Stranger screening. She combines professional with some glitz in a silver beaded dress and cropped blazer at Giorgio Armani’s Fair Game bash.

Eva Herzigova goes lacey in a Dolce & Gabbana mini dress at The Princess of Montpensier premiere, but opts for a long sleeved mini by Pucci for another event.

Salma Hayek in Gucci at the Robin Hood premiere and at the Palme D’Or Awards Closing Ceremony, then in a side-slit red dress at the Wall Street: Money Never Sleeps premiere.

SHOES WORK TO STOMP OUT VIOLENCE: Women, girls, local celebs and local politicians will walk the runway on Saturday to help end violence against women and children.

The third annual “Walk in Her Shoes Designer Shoe Fashion & Trunk Show” will begin at 1:00 p.m. in the Mildred Bastian Center for Performing Arts at Forest Park Community College.

The fashion show is hosted by Every Step Counts (EstepCo), which is a non-profit agency that wants to bring awareness to the need to end domestic abuse and other forms of violence against women and children, and to celebrate the stories of survivors.

The designer shoe fashion show includes national and local celebrity guest models. This year 12 middle school girls will walk the catwalk with Mrs. America 2009, Andrea Robertson, to promote violence prevention for adolescents.

The team of St. Louis-born Katelyn, Meganand Mattison Gelber – creators of KM2 Shoes — has designed a special edition shoe called the “awareness shoe” that will be featured in the show. Ten percent of each sale of the shoe will be donated to EstepCo.

Others joining the show this year include: KMOV (Channel 4) news anchor Vickie Newton; KMOV’s “Great Day St. Louis” host Carol Daniel; St. Louis County Executive Charlie Dooley; president of the St. Louis Board of Aldermen Lewis Reed; KSDK (Channel 5) anchor Heidi Glaus; STL-TV host and producer Ivy Hartman; Clear Channel Radio’s St. Louis promotions and community affairs director Arika Parr; and this colyumnist.

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